In this page, Compagnia Lattiero Casearia s.r.l. intends not only to promote its products but also art in relation with milk as artistic expression. CowParade, the major contemporary art theme exhibition, was launched in 1998 based on an idea by Swiss sculptor Pascal Knapp. Every year it invades the streets of cities throughout the world and brings the creativity of participating artists among local people. To this day CowParade has been staged in more than 40 cities (New York, Chicago, Sidney, London, Paris, San Paolo, Tokyo, Istanbul, Rio de Janeiro, Milan, Madrid, etc.) involving hundreds of artists and attracting more than a million visitors on average for each edition.

Here are some examples: